How Much Is YouTube Worth? Latest Study Of 2023

It was one of the most intelligent business choices in the history of technology in that YouTube continued to grow into one of the most popular sites across the Internet.

With its monetized ads as well as the streaming service, they have transformed into a site that is free to view and still generates passive income.

What is YouTube worth right now? (And how much do the top YouTube celebrities and influencers earn?

YouTube Company Net Worth:

When it was first launched, YouTube was one of the most popular sites to stream videos, and, from that time until now, it has gradually grown to become the top choice among streaming video sites.

However, how can this be used to increase value?

Social Networks Values

YouTube can be believed to be worth around 160 trillion dollars!

This is many times more than the amount it was worth when it was purchased in 2006. Google purchased it.

 

Advertising revenue of Google from 2001 to 2021
Source: Statista|Advertising revenue of Google from 2001 to 2021

How Is YouTube Monetized?

The method by which YouTube does this and the way it generates the majority of its income is via videos.

Many believed that the cost was too expensive for a site that had no revenue as well was a question of whether Google would generate a profit from this.

They have done this by using videos, many of which can be skipped and that are included in different sections of “monetized” videos.

The website can continue content creators earning revenue without having to pay for their content.

The way this works can be explained as follows: YouTube shares approximately 50% of its ad revenue with content creators, and keep the rest for themselves.

YouTube’s Revenue:

With the split discussed above, the revenue of YouTube during 2015 was projected at $3.5 billion.

The reason YouTube is growing isn’t just that the ads themselves create significant value, but how much value they create grows in time at a rapid rate.

If its revenues were $3.5 billion in 2015, in 2016, it was projected to be $5.9 billion that’s quite an increase.

This is not just driven by more advertisements being displayed and advertisements that generate higher value. It is also driven by the increasing popularity of the site itself. Each year, more people visit youtube.com and look at the advertisements, fueled by the rapid expansion of technology, of which Google is a major component.

Also, due to the increasing popularity of smartphones and the demise of watching TV (at the very least, non-connected televisions) increasingly people are opting to stream online videos on their smartphones and tablets instead of watching TV channels.

youtube ad revenue
Source: Statista|Youtube ad revenue 2022 Q3

This is particularly applicable to the young generation.

The bottom line is that Google has done a smart thing by monetizing video on YouTube and encouraging the entire technology to change to a platform that makes streaming online videos more feasible.

It’s not just ads but also subscription services that aid in helping YouTube expand as well as subscription services such as YouTube Red and YouTube TV.

YouTube Red is a service that offers its services for $10 per month. This made YouTube the highest-grossing U.S. iPhone app in March of 2018.

youtube ad revenue 2017 to 2021
Source: Statista|Youtube ad revenue 2017 to 2021

Additionally, Google has plans to replace Google Play Music with YouTube Remix the music service that is fully integrated with YouTube.

This is a clear indication of how the amount Google has invested in the video-sharing website.

The 2017 estimates indicated that If YouTube was a stock it could be worth 75 billion dollars, at the very least.

It is five times the price of Twitter which has more than $14.52 billion. The acquisition of this site is paying dividends for Google. In recent times, its popularity is growing to the point of being unmatched.

YouTube’s Popularity:

When we review the ranking of the top visited websites, we find that YouTube has a higher rank than Reddit or Facebook and is just a few points in front of Google! A website that can experience this much popularity has been not seen before in the time of the Internet.

The name of the website is easy to recognize even by those not even a bit familiar with technologies and the Internet.

The research shows that billions of hours spent watching YouTube in the world at large are considered.

YouTube's Popularity
Source: Backlinko

This is a massive amount of traffic, far exceeding Facebook videos and Netflix.

Everyone who enjoys watching videos also sees advertisements and earns money for YouTube.

This is how the video-sharing company keeps its value up and continues to grow with time.

The site’s popularity is helped by the amount of attention that it as well as its YouTubers receive to promote the videos they produce.

This has led to the effect of snowballs and adds to YouTube’s already enormous worth and its growing popularity.

Top 10 YouTubers’ Net Worth:

The success of YouTube is tied to its large and growing segment of YouTubers.

The most popular YouTubers have become famous on their own.

Controlling millions of viewers as well as billions of viewers.

If you’re lucky enough to be one of the top YouTubers, YouTube will give you an increased share of advertising revenues. I

Additionally, you’ll be able to earn cash from sponsorships of advertisers and licensing deals, as well as merchandise sales, and more.

Forbes magazine recently published a list of the most successful YouTubers in 2018.

The earnings reported include all income sources, such as sponsorships, merchandise, advertising and so on.

Logan Paul

10. Logan Paul

Logan Paul, 24, is Jake Paul’s older brother. He also makes humorous videos that are primarily focused on Pranks. He also was subject to controversy after filming the apparent murder in Japan.

  • 2018 Earnings: 14.5 million dollars
  • Subscriptions: 19.8 million
  • All Views: 4.7 billion

PewDiePie

9. PewDiePie

The most well-known YouTuber on this listing, Felix Kjellberg aka PewDiePie was the first YouTuber to reach 100,000 subscribers.

He was involved in scandals in the past that have slowed his advertising revenues but it appears to be coming back.

  • 2018 Earnings: 15.5 million dollars
  • Subscribers 101 million
  • The Total Views: 23.5 billion

Jacksepticeye

8. Jacksepticeye

Sean McLoughlin, aka Jacksepticeye, is another player on this list.

He hails originally from Ireland and is famous for his lively and vibrant persona.

  • 2018 Earnings: 16 million dollars
  • Users: 22.8 million
  • The Total Views are 11.6 billion

Vanoss Gaming

7. Vanoss Gaming

Behind the owl-like face that is part of Vanoss Gaming is Evan Fong who is trying to break into the music industry.

The games he plays most often are Call of Duty and Assassin’s Creed.

  • 2018 Earnings: 17 million dollars
  • subscribers: 24.8 million
  • The Total Views are 11.6 billion

Markiplier

6. Markiplier

Another player, Mark Edward Fischbach, also known as Markiplier has been making YouTube videos since the year 2012. He has also grown his business beyond YouTube and into clothes designed for gamers.

  • 2018 Earnings: 17.5 million dollars
  • Users: 24.4 million
  • All Views 11.7 billion

Jeffree Star

5. Jeffree Star

The final member of the top 5 The final five are Jeffree Star an artist of makeup who has become a hit from his Myspace days. Similar to Daniel the artist, Jeffree has also started a successful business which is not surprising, in the field of cosmetics.

  • 2018 Earnings: 18 million dollars
  • Users: 16.1 million
  • The Total Views: 1.9 billion

Dan DTM

4. Dan DTM

The top player on this top of list includes Daniel Middleton. Concentrating on Minecraft videos, he’s also developed a profitable company that sells merchandise.

  • 2018 Earnings: 18.5 million dollars
  • subscribers: 22.1 million
  • All Views: 15.5 billion

Dude Perfect

3. Dude Perfect

A third option is a group consisting of 5 guys who refer to themselves as Dude Perfect. Dude Perfect (Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney) make comedy and sports videos.

  • 2018 Earnings: 20 million dollars
  • subscribers: 45.9 million
  • All Views: 8.9 billion

Jake Paul

2. Jake Paul

No. 2 on the list 2nd on the list is Jake Paul, 22, from Los Angeles. Jake Paul and his group “Team 10” create comedy actions, drama and adventure videos.

  • 2018 Earnings: 21.5 million dollars
  • Users: 19.6 million
  • All Views: 6.1 billion

Ryan ToysReview

1. Ryan ToysReview

The title of the top Youtuber in the 2018 Award goes to 7-year-old Ryan Kaji. His videos focus on the review of toys. He has even created his brand of toys at Walmart. Walmart.

  • 2018 Earnings: 22 million dollars
  • Users: 21.6 million
  • All Views 32 billion

In discussing the successes of YouTube it is possible to be able to mention the number of dollars it’s worth and the methods by which these dollars are made, and they’d be correct.

Google’s business-savvy strategies and smart management of ads have helped to increase the value of the site.

However, YouTube is much more than it is. It has not reached its current value and fame solely through numbers or good business practices, even though it has a lot of things to have to do with it.

This has been accomplished through the incredible content that creators create and the incredible community that has been built through them and their viewers.

There are businesses ( YouTube Red) that run YouTube channels and assist them to increase their revenue.

YouTube is not just successful in terms of financial performance, but its success is huge because it has managed to bring people from all over the globe, and it is precisely the interaction between creators and consumers as well as ad makers and an ad-viewer, that has created YouTube so valuable as it is now.

In light of our current home quarantine, youtube users are growing making more and more cash for these stars.