What does it take to make it in the business world these days? Experts will tell you that branding is an important process all companies should consider, especially in competitive hubs like Sydney and Melbourne. You need to stand out from the crowd.
Will you do it with custom embroidery Sydney businesses use to brand their corporate wear? Or is it time to review your website and get social media campaigns going? We discuss what 2023 requires so you can get it right.
What is Branding Exactly?
To be clear, branding is NOT adding your company’s logo to a building or a business card. It’s very important to have a distinguishable logo that helps your audience recognise you from your competitors. However, ‘branding’ is much more a strategy focused on starting, building and maintaining a relationship between you and your audience.
Also, the brand you market is not simply your name, logo, brand colours and slogan. Even more important is showing company values and even your personality. This is what sparks trust with consumers, which can lead to that all-important loyalty to your brand.
At times, technology and marketing mediums change, and the way you share your brand with others changes. You need to move with the trends, so you have a bigger chance of connecting with your audience.
In the current market, the tips below will be of great value.
Ways to Get Brand Awareness Right in 2023
Whether you’ve been around for a while or are new in the industry boosting brand awareness should always be a priority. Very quickly, your competitors can grab your share of the market if you don’t continuously remind your audience of why they picked you. And of course, you need to secure relationships with new customers to scale your business.
Get More Active on Social Media
Never take the risk of not prioritising social media content. With people from all demographics spending time on platforms like Facebook and Instagram, chances are the potential customers you want to attract will notice you there—if you’re active that is.
Start off with quality social media profiles, since visitors use this information to vet you. You don’t want to risk being seen as ‘out of business’ just because of outdated ‘About’ pages.
Then, the more you engage with your audience the more opportunities you create to prove your values and share your brand particulars. Share content that prompts replies and especially reply if someone places a negative review or comment, to prove you care about client concerns.
Redesign Your Website
Along with social media, a major role player is your website, since this is another platform people will use to vet your company. Of course, your website must have your logo and company colours so people can associate it with any other aspect of your marketing campaign. But also consider features that will impress and confirm you as a market-leading brand any website visitor should be supporting:
- Chatbots for easy engagement
- Make pages more user-friendly, such as links to your online store on every page, to reduce scrolling and the need to click on menus
- Images and videos that load quickly
- FAQ pages for easy access to basic information
- Customer reviews for real-world feedback
Get the Support of Influencers
On your own, you may not have enough online power to boost your brand awareness in such a way that makes you a threat to your competition. This is why marketing experts at the moment are suggesting using influencers.
Influencers can be YouTube stars with huge followings or a blogger or industry experts with a niche, but the solid, audience. No matter the size, if their audience has features similar to your target market, you want the influencer to talk about your brand.
Partner with Other Brands
Apart from influencers, you can also partner with other reputable companies related to your niche, but not someone you’re in direct competition with.
A partnership can be printing flyers with a company featured on each side, hosting events together or sponsoring a community project. The goal is to connect with their existing audience.
Start a Podcast
Yet another way to show you move with the times is to host a podcast. Make it relevant to your industry and use it to showcase your expertise and gain respect. You’ll also have a chance to show your personality so people come to trust the individual behind the business more—and as stated, that can lead to more loyalty.
Share or Sell Digital Products
Be the brand everyone else comes to for information, establishing yourself as an industry expert. But do it in a modern way by sharing information in digital form. You can offer downloadable guides in PDF format in return for someone’s email address. They’re seeing proof of your expertise and in the process, you’re gaining lads to use in sales funnels.
Let Your Team Influence Your Public Image
The local community will also be greatly impacted by your team since they see these individuals in their day-to-day activities—in your office but also around town and where team members work off-site. With something as simple as embroidered custom work shirts showing your logo, you can confirm you prioritise professionalism while also making people more aware of your presence.
Browsing through the tips it’s clear that digital marketing should be the focus if you want a successful campaign. But there are other strategies to consider too. Which of these will you implement first?