5 Ways To Grow Your Follower Base On Instagram

With over 500 million users, Instagram has proven to be one of the most powerful marketing tools for companies to promote their business and grow their follower base. However, as is the case with other social media platforms, there are specific ways you can use your Instagram account to increase the number of followers.

From avoiding fake followers to properly promoting your business, in this article, we share a few simple and effective strategies to grow Instagram followers and boost engagement on this platform quickly and efficiently.

Read on to learn five of the best strategies to boost your follower base on Instagram.


Avoid fake followers

When we say getting more Instagram followers, we mean growing them organically with real fans, not fake followers. Although many companies might be tempted to purchase Instagram followers, the negative consequences of this will outweigh any benefits.

First, fake Instagram followers tend to have no return on investment (ROI). The main reason is that bots won’t make any purchases.

On the other hand, honest people follow your company on Instagram because they like your products or the content you are posting. These are the real spenders that will make your business a success. They can comment, like, share, and engage with your posts.

They also like to see genuine responses from the other side. So, build trust and maintain lasting relationships instead of trying to trick people into following your fake followers by showing them thousands of followers.

Optimize your account

Optimizing your Instagram account is the first step to growing an Instagram following. People won’t be able to identify your account as a brand without a username, profile picture, captions, or bio.

For example, your bio link is the most important place to drive traffic to your website. If you don’t know where to link product pages or marketing pages related to specific campaigns, hashtags, and keywords from your IG account can be a good choice.

Also, make sure your username is search-friendly. This means that you should use your actual business name. Do not add special characters or numbers to your username. Also, ensure your username aligns with other social media accounts.

5 Ways To Grow Your Follower Base On Instagram

Organize contests and giveaways.

According to statistics, Instagram accounts with contests have a 70% higher chance of growing followers than those without. It cannot be easy to attract followers if you don’t use contests and giveaways, as they can help speed up this process.

However, it is essential to have a plan. This will allow you to understand your target audience and the goals of your campaign. You can also use it as a guideline to ensure you are on the right track. In addition, make sure you offer attractive rewards.

For giveaways or contests, a virtual prepaid card is an ideal option. It is convenient and can be used to give rewards relevant to the recipient’s location on their smartphone.

Schedule content in advance

Instagram has updated its algorithm to show more content, but publishing content at the right time can increase visibility and engagement.

According to research, the best times to post on Instagram are:

  • 11 am on Mondays
  • 10 am to 1 pm on Tuesdays and Wednesdays
  • 10 am and 11 am on Fridays

Keep in mind that the worst day to post on Instagram is Sunday.

By following this timetable, you can easily plan your content, schedule your posts ahead of time, and reach your target audience. This will allow you to keep a consistent content flow and enable your team to view schedules and campaigns better.

Promote your Instagram account.

If people don’t know about your Instagram account, they won’t be able to find it. Make sure you showcase it on your website and other social media platforms. You¬†could add social media buttons on your site and blog to encourage social sharing across all channels.

Be sure to ask for a follow, but also share original content to give users a reason to follow you. Instagram has various content and video features, including Stories, Reels, and Instagram Videos. This gives you an incredible opportunity to create content that will help build your following.


Final thoughts

To increase your followers, you need a solid strategy. These tactics should be a good start. The most important thing you can do to improve your Instagram followers is to regularly provide quality and relevant content to your target audience.

Keep in mind that it’s not all about numbers. Instagram can bring steady revenue if you put more emphasis on engagement than chasing followers.